ELEVATOR PITCHCREATIVE PITCH LAB

A LITTLE PRESSURE. A BETTER PITCH.

Your idea. Going up.

Pitch your film, story, or campaign before the doors open: hook your audience, show its value, and ask for the green light.

MU · CAMPUS BERLIN
00
TO FLOOR 30

YOUR NEXT BIG IDEA STARTS HERE

90SECONDS

Ready when you are.

LOBBY → FLOOR 30STANDING BY

SPACE start / pause · R reset · F fullscreen

A SIMPLE STRUCTURE

Your 90-second media pitch, in three acts.

010–20 SEC

Make them care.

Open with the story hook, name your audience, and show why they should care.

0220–70 SEC

Show the value.

Describe the format, its fresh angle, and proof that you can bring it to life.

0370–90 SEC

Make the ask.

Ask for a commission, budget, collaborator, or one clear next step.

WELCOME TO THE PRACTICE ROOM

One idea.
One chance to make it real.

Choose a floor, then pitch your film, documentary, podcast, campaign, or creative media concept.

Begin speaking when the doors close and the countdown starts; finish before you arrive.

Follow the prompts, or switch them off for an uninterrupted pitch; pause whenever you need to.

For a class, take turns pitching; ask a partner who the audience is, what makes the idea compelling, and whether they would give it the green light.

The elevator uses a practice pace of three seconds per floor; shorter rides scale the three pitch stages to fit.